A leaderboard is just pixels. This one has wheels.
The thesis
In 2026 a wave of one-page auction sites — outbid.lol, brandmymac.com and their clones — proved something real: people will pay for a position on a leaderboard that thousands of strangers are watching. They also proved something less flattering. Every one of those sites was dead within three days, because a leaderboard is just pixels, and pixels have no life of their own once the feed moves on.
outdrive.lol is the same mechanic attached to a physical object that keeps moving for a year. The board closes in two weeks. The car doesn't. It crosses Lake Zurich 4 times a week, drives to Zug on Mondays, climbs Alpine passes on weekends, and every kilometre of that is logged and published. Twelve months later the slots come back to auction, and it's a news event again.
Who's driving
Mike Planzer, based in Zurich, Switzerland. The car is a Tesla Model Y, already owned, already leased at CHF 433 a month. This is not a crowdfund for a purchase and nobody is asking you to help buy anything. The lease is paid either way; the question is whether the empty paint on it can be worth something to people who think carefully.
What the car actually does
The honest answer, and the reason to believe the rest: it commutes. The commute happens to run across the Horgen–Meilen ferry, where a few hundred people stand on an open deck for ten minutes with nothing to look at but the cars around them. It happens to run into Zurich's Kreis 1 most days and into Crypto Valley on Mondays. And on weekends it goes up — Furka, Susten, Grimsel, Klausen — because that's where the photographs are.
The bulk car-advertising brokers pay drivers about CHF 20 a month for a panel and sell the “impressions” on. The difference between CHF 20 and what this board settles at is entirely made of specifics: which ferry, which road, how many crossings, and a map to prove it.
What the money does
The lease is CHF 433/month and it's drawn as a hard line across the progress bar. Everything above the line pays for what makes the slots worth having:
| Line | Monthly |
|---|---|
| Lease (the line on the bar) | CHF 433 |
| Refund reserve (10% of everything collected) | 10% |
| Decal removal at term end, amortised | CHF 167 |
| Decal design, cut & application | CHF 120 |
| Camera gear, road trips, ferry tickets, photography | everything else |
Two lines deserve a sentence each. The refund reserve — 10% of everything collected — exists so a write-off, a lease ending early or a sponsor who needs out for a legitimate reason can be refunded pro-rata without drama. And decal removal at the end of the term costs real money (CHF 800–CHF 2’000); it comes off the top before anything is called profit, and it's in the table so nobody discovers it in month eleven.
What happens if it fails
If the board closes below CHF 433/month, everyone is refunded, no vinyl is applied, and this page says so. That rule has been on the site since before the first bid, because it is the only thing that makes the offer risk-free for you and credible from me.
If the lessor refuses written consent for the decals, same outcome. If the car changes during your term you get an equivalent-or-better vehicle or a pro-rata refund. All of this is in the terms, in plain English, and the list of who is refused as a sponsor is in the policy.
Why 12 months
Because a road trip has to be long enough to be a story. A month is a stunt. A year is a photo book, 200-odd ferry crossings, four seasons of Alpine passes and a monthly report that says exactly where your logo went. And because the lease runs for four years, and the interesting version of this — the one where the car pays for itself — takes more than one board.